Phase One - Marketing

List with Agent

  • Evaluate Comparable Properties

  • Review a Comparative Market Analysis (CMA)

  • View Local Listings

  • Ascertain Goals

  • Time & Price

  • Determine List Price


Prepare Home for Marketing

  • Ascertain Needs of Property: cleaning, painting, or staging

  • Arrange for repairs or upgrades

  • Clean interior and remove clutter.  Make it sparkle!

  • Add a fresh coat of paint if needed

  • Clear kitchen counters, including small appliances

  • Polish tubs, sinks and mirrors; wash windows inside and out

  • Manicure landscape, clean exterior paths & patios

  • Trim trees or shrubs that obscure the home from view

  • Add flowers inside and out for color

  • Maintain “Show” condition for duration of listing


Marketing of Property – Agent Services

  • Prepare calendar of marketing events for Seller

  • Place property on Multiple Listing Service and Sotheby’s company-wide email.

  • Place property on Internet:,, Trulia, Redfin, Yahoo

  • Arrange for all appropriate print advertising

  • Send “Just Listed” card to local area homeowners

  • Host an Open House for Brokers and their clients

  • Host a Sotheby’s Office Caravan for local Sotheby’s agents

  • Prepare individualized Color Brochure and distribute it

  • Show the property by appointment to prospective buyers

  • Provide a copy of all advertising to Seller

  • Communicate feedback from showings

  • Provide updated information regarding area listings

  • Adjust marketing as needed




  • Receive offer presentations

  • Evaluate prospective buyers’ ability to perform

  • Negotiate Terms of Sale to client’s best advantage




Phase Two - Escrow


Monitor the Escrow

  • Continue to market the property for back-up offers if desired

  • Assist client in completion of all required Federal and State mandated disclosure forms

  • Coordinate and attend all buyer inspections and appraisals

  • Protect sellers’ interests in all subsequent negotiations regarding inspections of the property

  • Review all documents and requests

  • Track all contingency periods of both buyer and seller

  • Coordinate scheduling of termite work

  • Schedule government-mandated retrofits for water conservation, smoke detectors, seismic gas shutoff valves and impact hazard glazing certificates

  • Monitor progress of buyer’s broker, escrow officers, title company representatives, lenders.

  • Meet and provide information to Appraiser to confirm value of the property

  • Assist in solving any problems that may arise during the course of the escrow

  • Communicate all activity to seller

  • Close the escrow


Sale Completed!